proposal improvement

MEDIA AUTHORING
MCP 1013




“MALAYSIAN CULTURE”
MODERN BATIK




GROUP MEMBERS

Group Leader mohd. ilsa b. rozlan(1051100573)

rohaida bt ahmad @ abd razak
(1051106894)

DATE OF SUBMISSION: NOV 16, 2006

BRIEF INTRODUCTION


Basically our project is an interactive application using Macromedia Director. This application consists of animation, games, videos and sounds. The topic of this project is Modern Batik.

We will expose batik to our target audience as much as we can by the least use of words. It is all because images are more interesting than rows of words.

As for the layout, we are planning to put vector images of batik. A study by Joe Hallock has shown that blue is the most favored color of all. But it is still under discussion about the background and layout color.

The main reason for us doing this project is to increase the awareness of batik and promote batik to our target audience.





TARGET AUDIENCE



Batik has long been forgotten by teenagers nowadays. Therefore, this project will expose them to this beautiful culture of ours, Malaysian. The target age group for this project will be 18-28 years old.

This project is 70% targeted to the females because studies shown that female teens this age is more into fashion, and batik is one of it.

The approach is by using interactive activities and simple English. This application is easy to navigate and has interesting images and background.





PROJECT DIVISIONS


There will be five sections in this application.

-history

-modern batik

-how to do batik

-batik events

-batik and the community

For each section, there will be an interactive activity that we are going to put in to make it interesting.

Here are the brief introduction of each section of this project.


History
A brief history about batik , such as its origin and design from the olden days.

Modern batik
The evolution of batik designs. The current batik trends and designs.

How to do batik
Briefly on how batik is made. Pictures and videos will be added.

Batik events
Events on batik. Batik fashion show and awards.

Batik and the community
Interview to get on how teens really look at batik. negative and positive. This interview will be on a video format.



DEVELOPMENT BUDGET

We assume that this project will not cost very much as it is a computer base project. We might need some money to go to the batik printing workshop. The same goes for interviews and surveys that we are planning to do.


DEVELOPMENT SCHEDULE

We are given six weeks before the deadline. All the documentation of this project will be in our blog which is, http://batikforlife.blogspot.com
This blog will be updated once a week by either of us so the progress can be seen by anyone who access to this blog.
For every fortnight, we will be having a consultation with the group leader, Dr. Khoo concerning our project.








CONTACT DETAILS
For any enquiry, please message either of us by yahoo messenger at this address.

Mohd Ilsa Rozlan
rappemathix2000

Rohaida Ahmad
kdondonc

first meeting

date : nov 12, 2006

venue : mcd seri kembangan

title : batik

GROUP MEMBERS

Group Leader
mohd. ilsa b. rozlan
(1051100573)

rohaida bt ahmad @ abd razak

(1051106894)

brief descripton

for the content, we are planning to put some games such as jigsaw puzzle and tic-tac-toe.there will be some videos of batik and interviews with people regarding batik and their point of views.we are also thinking about doing an animated intro for this project.

for the layout, we'll be using vector images of batik and the color would be blue as it is the favourite color for both males and females according to a study by JOE HALLOCK.

reason

the main reason for us doing this topic of batik is to increase the awareness and promote batik among teens.

target audience

teenagers(18-28)-they are energetic

-they love interactive activitives

-teens are more actracted to design and images

sub-topics

a)history - A brief history on batik. Batik designs from the olden days. More pictures will be added

and less text as our target audience (teens) are more attracted to pictures.

b)present(modern batik) - The evolution of batik designs. The current batik trend and designs.

c)how to make batik - Briefly on how batik is made. Pictures and videos will be added.

d)batik events - Events on batik. Batik Fashion show and awards.

e)batik and the community - Interview to get on how teens really look at batik. negative and positive. This interview will be on a video format.

*every sub topic will include a mini quiz and mini game.